Athens Haunt Walks

The Athens Haunt Walk is a long-standing, community-loved event hosted by the Athens-Limestone Tourism Association, featuring guided haunted walks through downtown Athens.

The goal of this project was to modernize the event’s appearance and create a cohesive visual identity for the first time. I led the full visual rebrand, transforming previously outdated and inconsistent visuals into a unified system. This included designing the event logo, defining a bold color palette, and creating social media graphics alongside a complete suite of print materials such as banners, posters, and on-site signage.

Prior to this project, the event lacked an established visual identity. The new branding brought clarity, recognition, and renewed energy to the event. Following the rebrand, community engagement increased significantly, with 3,500+ people expressing interest through social media and local outreach—demonstrating the power of strategic visual design in revitalizing a beloved community tradition.