Christmas Open House

The Christmas Open House is Athens’ premier holiday event, held the weekend before Thanksgiving and bringing the community together in downtown Athens. The celebration features ice skating on the square, holiday shopping, visits with Santa, live Christmas music, and a variety of family-friendly activities that transform the city into a festive seasonal destination.

When I joined the project, the Christmas Open House did not have a distinct or unified visual identity, with promotional materials varying year to year. The goal of this project was to establish a cohesive brand from the ground up that captured the festive holiday spirit while creating strong visual recognition across all platforms. I developed the event logo and full branding system and designed all supporting materials, including rack cards, posters, banners, and social media graphics.

Over the past two years, the consistent branding and refreshed advertising approach have contributed to the continued success of the event, including a 10% increase in attendance, demonstrating the value of strategic, well-executed design.

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗚𝗨𝗜𝗗𝗘: https://conta.cc/4fX8P85