Young Professionals of Athens-Limestone County

The Young Professionals (YP) program of Athens-Limestone County was established to strengthen the region through professional development, networking opportunities, and community involvement. Designed for individuals ages 20–49, the program focuses on serving others, fostering meaningful connections, and empowering future community leaders.

The goal of this project was to support the successful launch of the YP program through clear, consistent branding and strong visual outreach. As a member of the executive committee, I played a key role in the program’s branding and marketing efforts. I designed business cards that directed members to the program website and developed visual assets aligned with the established brand identity.

Using Adobe Illustrator and InDesign, I created social media graphics, banners, and event covers to promote YP events and initiatives across multiple platforms. These cohesive marketing and design efforts contributed to a highly successful launch, with the program’s first event drawing 90+ attendees and receiving an overwhelmingly positive response from the community.

This project highlights my ability to collaborate in leadership roles while using strategic visual design to drive engagement, awareness, and program growth.